The Codetonic. Case Study
Aesop's Sales Acceleration
Aesop seeks to optimize the ranking of their new category pages to drive higher organic traffic and sales.
Industry
Ecommerce
Website Link
Project Goals
Top 3 Ranking
Secure top 3 positions on search engine results pages (SERPs) for new category pages
Enhanced Visibility
Improve online visibility for new product categories to attract targeted customer segments.
Sales Boost
Drive increased organic traffic leading to higher conversion rates and sales.
Codetonic will apply the following skills:
Keyword Research
Identifying relevant keywords for each category page
On-Page Optimization
Optimizing category page content for selected keywords
Technical SEO
Ensuring proper website structure, speed, and mobile-friendliness
Backlink Strategy
Building high-quality backlinks from authoritative sources.
Performance Monitoring
Monitoring rankings, traffic, and conversions.
Business Challenges
Aesop faced the challenge of introducing new product categories that were not ranking well on search engines. This hindered their ability to attract customers looking for these products.
Codetonic Solution
research identified high-impact keywords for each category. On-page optimization involved strategic keyword integration and content improvements. Technical SEO enhancements ensured optimal website performance. A backlink strategy was devised to boost domain authority. Regular performance analysis guided refinements.
Project Output
As a result of Codetonic’s efforts, Aesop’s new category pages secured top 3 rankings on SERPs. This improved online visibility led to a significant increase in organic traffic and subsequently, boosted sales. The targeted approach to each category page ensured a tailored customer experience, translating into improved conversion rates.
Client's Comment
“Codetonic’s expertise has been invaluable in propelling our new category pages to top rankings. Our organic traffic and sales have grown substantially. We are extremely satisfied with the results.”
Codetonic’s strategic execution led to Aesop’s achievement of top rankings for new category pages, resulting in increased organic traffic and sales within the competitive Ecommerce industry.
